Welcome to my personal space! I am Renji Anooj, a 36-year-old Indian with roots in Kerala. Currently residing in Hyderabad, India, I share my home with my husband Anooj, my parents, and my adorable 5-year-old twins – Dhwani & Dhruv & 2 year old baby, Daksh. I am passionate about product photography and styling, and consider myself a computer geek and shopaholic. Makeupholic World is my platform where I share my love for all things I am passionate about. In my belief, a woman with an open smile and a joyful expression possesses a beauty that shines regardless of what she wears.
I am proud to be the COO and Co-Founder of Shesha Ayurveda, India’s leading Ayurvedic Skincare Brand. Having grown up in Kerala, I have a deep connection to the ancient wisdom of Ayurveda, the cultural traditions of my homeland, and the healing power of natural medicine. My family background includes doctors, naturopaths, and skincare enthusiasts, further fueling my passion for nature and art. I firmly believe that Ayurvedic formulations and exotic plant-based ingredients have the ability to bring calmness to our bodies, minds, and spirits. Through Shesha Ayurveda, I strive to bring the best of classical Ayurvedic wisdom to the Western world, promoting the beautiful message of Ayurveda and sharing the cultural values of Kerala.
I established Makeupholic World on February 14, 2011, as a space to connect with like-minded individuals who share my interests. Over the years, my blog has grown significantly, and I now collaborate with numerous beauty and skincare brands from the UK, US, India, and other parts of the world. Through my partnerships, I have had the privilege of collaborating with over 250+ brands. For transparency, I always disclose if a product has been gifted to me by a brand in my blog posts, marked as ** PR sample.
In terms of my appearance, my eyes are black, my hair is long, thick black, and naturally wavy. I have a combination-sensitive skin type, with MAC shade reference NC35 and FENTY Pro Filt’r #255, Estee Lauder Double Wear – Fawn and Clinique Even Better Clinical Serum Foundation WN 56 Cashew etc
On my blog, you will find a wide range of content including product reviews, hauls, favorites, wishlists, fashion jewelry and random outfit posts, all focused on the things I love. My most active social media account remains Instagram, where I have a following of over 59k+. Through my Instagram, I create content for various beauty and skincare brands and I share about the things I like and I enjoy on a daily basis.
Professionally, I have gained domain and product knowledge in the health and beauty category through my experience working with one of the world’s largest e-commerce companies, Amazon. Additionally, I have a background as an AI Quality Analyst, accumulating over 7 years of IT experience. I am honored to serve as a Pixi Beauty Blogger Ambassador and have the privilege of being on the official bloggers’ list for esteemed beauty brands such as Charlotte Tilbury, Guerlain, UrbanDecay, Instytutum, among others.
For my full media kit, blog statistics, PR inquiries, business inquiries, or collaborations, please feel free to reach out to me via email at renjianooj@makeupholicworld.com.