This Privacy Policy governs the manner in which Makeupholic World collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”).

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer/device, IP address, and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Makeupholic World may collect and use Users personal information for the following purposes:

  • We don’t share your information – name and email address with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t sell personal information. Your name and email address will never be given or sold to a 3rd party.

Like most website operators, Makeupholic World non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, the date and time of each visitor request, country, and type of device used. Makeupholic World’s purpose in collecting non-personally identifying information is to better understand how Makeupholic World’s visitors use its website.

  • To run and operate our SiteWe may need your information display content on the Site correctly ; For instance, when you enter a comment on any of the posts. We take your first and last names along with your website name and email ID. We use to understand your areas of interested topics, understand the kind of content you are interested to check etc
  • To personalize user experienceWe may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our SiteWe may use feedback you provide to improve our products and services. We use SEO tools, google Analytics, Mail Chimp, WordPress Traffic plugin, site stats plugin to understand the demographics and user activity on our page. We use this information to improve our site performance, create site traffic reports etc.
  • To send email newsletter ; We use Mail Chimp for sending Email Newsletters. Refer to their policy here
  • Hosting a giveaway; All giveaway will be hosted using rafflecopter. User details like First and Last names along with email address and social media links are collected. We use these details to connect to you incase you happen to be one of a winner for any giveaways hosted on our site.

We currently use the following wordpress plugins / tools for our site

  • Akismet Anti-Spam (Akismet checks all comments and contact form submissions against their global database of spam to prevent our site from publishing malicious content. It automatically checks all comments and filters out the ones that look like spam)
  • Google Analytics for WordPress by MonsterInsights (MonsterInsights allow to connect the WordPress website with Google Analytics, so we can see how visitors find and use the website, and improve features to keep them coming back.To see the site’s performance at a glance with Google Analytics Dashboard inside the WordPress admin area)
  • MailChimp (To send monthly newsletters to our subscribers)
  • RaffleCopter (Run Giveaway & Sweepstakes Promotions)
  • Google Analytics (Google Analytics gives the digital analytics tools to analyze data from all touchpoints in one place, for a deeper understanding of the user experience with the site, understand traffic details, user demographics, most searched content, insight to visitor counts daily – monthly- yearly etc. ) Refer to Google’s full privacy policies here
  • Google Adsense (Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience)
  • Affiliate Marketing (Different affiliate marketing programs that allows users to create links and earn referral fees when users click through and buy products from the links. At present we use CJ, Rakuten LinkShare, Awin, Amazon, Impact Radius etc )
  • Social Media such as Facebook, Instagram, Twitter, Pinterest, YouTube

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username,  email information and data stored on our Site.

  • We don’t share your information – name and email address with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t sell personal information. Your name and email address will never be given or sold to a 3rd party.
  • We never share your details to brand PRs or any other third party companies for marketing purposes.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers listed above to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys.

Electronic newsletters

If User decides to opt-in to our mailing list, they will receive emails that may include site news, updates, related posts or product recommendations etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. We may use third party service providers (MailChimp) to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Refer to Mail Chimp privacy policy here

Changes to this privacy policy

Makeupholic World has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site and send you an email. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

For product reviews/PR Disclosure policies – visit here

Cookie Policy for Makeupholic World

This is the Cookie Policy for Makeupholic World, accessible from

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Email newsletters related cookies – This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
  • Forms related cookies – When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
  • Site preferences cookies – In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.For more information on Google Analytics cookies, see the official Google Analytics page.
  • The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.For more information on Google AdSense see the official Google AdSense privacy FAQ.
  • Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {Instagram, Facebook, Pinterest, You Tube, Twitter}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

This Cookies Policy was created with the help of the

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

Hopefully this has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us via

This document was last updated on May 25, 2018